360° for Business

360 degree photo is a controllable panoramic image that surrounds the original point from which the shot was taken.  Photos simulate being in the shoes of a photographer and looking around to the right, left, up and down as desired as well as sometimes zooming. 360 Photography is a technique of photography where you use specialized equipment to capture the entire surrounding of a location instead of just one angle.

There are many terms used to refer to this type of photography. It is often called 360° panoramas, 360-degree panoramas, 360 panoramic photography, VR photos, virtual reality panoramas, 360 virtual tours, 360 spherical photography, sphere panoramas and more recently photo-sphere ( a term made popular by google because of the android app they created), we can simply “panos”.